JULIAN RED

Julian Red was founded by Mattias Lind (the head designer) in Gothenburg, Sweden, in late 2002. The brand takes its name from a character in B.E. Ellis’ novel “Less Than Zero.” In the book, Julian is a disillusioned punk with an intensive relationship to art and music. Julian’s attitude reflects the brand’s close connection to art and music and marks the guidelines to a rebellious approach to fashion. Julian Red is a fashion brand with both womens and mens lines. The collections have a sharp, edgy and artsy feeling and revolve around defined concepts and ideas. There is always a sense of futurism. The brand is popular among art students and the small arty crowd in Sweden and the same type of crowd is embracing Julian Red on all the new markets the brand it is entering.